Corporate social responsibility

Mpumulanga Schools
This year the ETL Foundation took the decision to assist teenage schoolgirls with dignity packs made up of sanitary towels, deodorant, hand cream and sanitary wipes. The school of choice was Ekuphumuleni Combined School in the rural area of KwaMhlanga, Mpumalanga. One hundred and twenty young girls would receive brightly coloured drawstring bags filled with at least a year’s worth of products.

Our initial planning to distribute 80 dignity packs grew when Dis-Chem decided to contribute to the initiative. We received far more sanitary pads than were purchased. As a result, we were able to extend the gifting to a neighbouring school, Khuphukani Primary School, thereby including a further 50 girls in the scheme.

On 28 August 2020, Moses Maliba, Dianne, Oupa and Dalson, drove to Mpumalanga to hand over the dignity packs. We were greeted with great enthusiasm by the principal of the Ekuphumuleni School, the teachers, and the leader and members of the community. After a little ceremony with the school dignitaries, we were treated to a show by the pupils especially written and arranged for the occasion, whereafter the girls were each gifted with their packs.
At Khuphukani Primary School, a short distance away, we were greeted with a welcome dance by the pupils. After the handing over of gift packs, the pupils were thrilled to show us their rendition of the Jerusalema dance! From the outset of our visit, our trip was made worthwhile by the welcoming smiles of shy pupils! It was a privilege to be able to partake in an initiative where it would make a rural schoolgirl’s life easier. Too often school girls in the rural area miss out on school days due to the struggles they endure due to the lack of affordability of feminine products. To be able to bless another in some small way, gives much joy to the giver, as well as the receiver.
Cupcakes of Hope
ETL Foundation is also a proud sponsor to Cupcakes of Hope, a non-profit organisation who helps to raise awareness and funds for families in need of medical assistance. Their main event is hosting SA’s National Cupcake Day 4 Kids with Cancer, an entirely community-driven project.
Every year, Cupcakes of Hope aim to raise over R2 million to help with the monthly costs associated with the medical treatment and related expenses of over 100 families affected by childhood cancer that belong to the Cupcakes of Hope family.

ETL was fortunate enough to win a prize in the fund raising event, and chose to pay it forward by donating the PlayStation 4 prize to a young man, Jordon Tromp. Jordan is a cancer survivor and an avid game player! He received the prize for his 16th birthday
and a couple of us, Dianne and Khulu, were fortunate enough to meet him and partake in his birthday festivities. Jordan was diagnosed with a cancerous tumour on his spine at the age of 4 in 2008. After a laminectomy, he was left paralyzed from the waist down.
After countless chemotherapy sessions, and later radiation, Jordan overcame the cancer. However, as a result of the tumour that damaged the spine, Jordan was
left with deformed feet. In August 2019, Jordan had a huge operation on both his feet, the operation lasting 9 hours. This has helped Jordan to walk again with crutches after being in a wheelchair for a very long time. The ETL Foundation is proud to be able to sponsor deserving organisations like these and will continue to give back to the community whenever and wherever possible.